I wrote about the rise of AI in my puzzle trend predictions for this year, but I didn’t expect the AI discussion to explode so soon. Over the past month, I’ve seen so many posts on the topic! I wanted to explore this trend further, focusing on AI-generated art because the image is the most important feature of a puzzle.
Essentially, artificial intelligence is reshaping creative industries, and the puzzle world is no exception. Over the past year, we’ve seen a surge in AI-generated puzzle designs, and in 2025, this trend has accelerated at an unprecedented pace. Companies are increasingly leveraging AI to create designs that captivate puzzle enthusiasts while streamlining production costs. As this trend grows, it's crucial to examine the impact of AI-generated art, understand how to recognize it in puzzles, and discuss why transparency is key to a fair and informed marketplace.
The Controversy Surrounding AI-Generated Art
AI art has revolutionized puzzle design in several ways. Firstly, AI-generated images significantly reduce production costs, which, in the best-case scenario, makes puzzles more affordable for consumers and allows companies to offer a wider variety of designs at competitive prices. From a company’s perspective, AI art also enables faster production – since AI-generated art requires no manual illustration or photography, new puzzles can be designed and released at a much faster rate, keeping up with market demand. However, companies need to be cautious, as this efficiency can easily lead to overproduction.
So despite its advantages, AI art presents several ethical and practical challenges. AI models are often trained on existing artworks without explicit permission, raising legal and ethical issues regarding ownership and fair use. As companies shift towards AI-generated designs, traditional artists and photographers may struggle to find work, affecting their livelihoods. Additionally, human-created artwork often carries personal narratives, emotions, and artistic intent that AI-generated images may lack. AI can also generate inconsistencies or awkward details that may not be immediately obvious, but once noticed, they can be quite distracting.
Why Transparency Matters
I believe regulation will be essential in maintaining a fair balance between innovation and artistic integrity. Clear guidelines can help protect artists while still allowing AI-generated content to thrive in an ethical manner – because AI is here to stay. I want to remain optimistic that we’ll see governmental action addressing these concerns in the future. However, while regulations are lacking, companies must take action because the key to navigating this shift is transparency.
Puzzlers should have the ability to make informed choices based on their preferences, values, and budget. Companies should clearly label AI-generated puzzles as such, allowing customers to decide whether they want to support this new form of creativity. Likewise, artist-designed puzzles should proudly highlight their creators, celebrating their unique contributions to the industry.
However, transparency isn’t always straightforward. Some companies use a mix of AI and human artists – partially integrating AI as a tool or operating separate sub-brands for AI-generated and artist-created puzzles. There have also been cases where AI-generated artwork was labeled as artist-made and instances where an artist used AI without the puzzle company being aware. These situations have upset puzzlers, so honesty about the creative process and ownership arrangements from the companies' side helps maintain trust within the puzzle community.
How to Recognize AI-Generated Images
I’ll begin with a no-brainer: if a brand is open about its use of AI, that’s an obvious indicator, and if the brand labels the artwork as artist-made, that’s likely the case. However, when no clear information is available about the artwork’s origins – which, unfortunately, often seems to be the case – puzzlers may need to ask questions or do some research. To help you differentiate AI-generated and human-created puzzle designs, I wanted to share three practical tips from Anni (Instagram @annimateria), who has done extensive research on the topic. I personally still need to practice my AI-detecting skills and found these really useful:
Strange anatomy: If a puzzle features people or animals, examine their anatomy. Are there too many – or too few – limbs? Is the body structure odd? Pay attention to hands and fingers especially.
Asymmetry: AI-generated images often contain inconsistencies in repetitive elements. Two items that should look identical may have differences.
Randomness: AI-created images might include unidentifiable objects or random blobs of color.
You’ll find more tips on Anni’s Instagram, where you can also take a small AI-art recognition test to spot AI characteristics yourself. Anni has also created a great resource tracking confirmed and suspected cases of AI art in puzzles. You’ll find it here. @findeverylittlepiece also shared a useful tool on Instagram: an AI image detector site called SightEngine, which recognizes AI images with the help of AI. They also offer an AI or not -test.
A Divided Puzzle Community
The rise of AI-generated puzzles has sparked a conversation about the balance between technology and tradition. Ultimately, this decision is personal and depends on individual values. Some puzzlers may choose to support brands that only work with human artists, while others may be comfortable purchasing artist-made puzzles from a company that also embraces AI. As a result, the puzzle market may become more polarized, with two distinct segments emerging: affordable, mass-produced AI-generated puzzles on one side and high-end, artist-designed puzzles on the other. But who knows what the future holds?
Make Your Voice Heard
As AI in puzzles is a rapidly evolving topic, your perspective matters! As puzzlers, artists, and enthusiasts, we have the power to shape the industry's future. By engaging in discussions, sharing your opinions with puzzle brands, and asking for transparency, you can help influence how AI-generated art is used and labeled. Whether you embrace AI’s potential or advocate for artist-made designs, your voice contributes to shape the puzzle industry. So, let’s keep the conversation going – comment, ask questions, and let brands know what you value in a puzzle!
What are your thoughts on AI in puzzles? Are you excited about the possibilities or concerned about the impact? Let’s continue the conversation!
Hi Rosa,
This is a great conversation to be had. Thanks so much for pointing out that puzzle consumers have the choice to support living, working artists when they choose a puzzle!
Marcia Durgin,
Founder
Art & Fable Puzzle Company